We seem to be entering the age of “10X Is Easier Than 2X”, as Dan Sullivan and Dr. Benjamin Hardy argue in their book — and that age coincides with the arrival of AI. The claim runs against our everyday perceptions of the world, the laws of physics, and it hasn't really been proven. Our view is simply that there's a good chance it is occasionally valid.
The Orunmila project is based on our belief that 10X thinking can be valid — and our goal is to prove it can be, at least in the development of Orunmila's knowledge management software. You're more than welcome to join us in this trial: one we aim to take “deadly seriously”, professionally, and relying on proven science rather than hype.
Here is a shortened version of the 10X guidance Orunmila intends to follow (a more in-depth view is available 1:1). The world wasn't created yesterday, so some of this may feel familiar from the past — we've simply taken it less literally until now.
For us, 10X is not a slogan — it's a filter. Our goal to be among the leaders in comprehensive knowledge management software is what defines us, and it rules out most of the incremental paths we might otherwise drift toward. Paired with AI-native development and Intent-to-Production, 10X is how we decide what is worth building at all.
How we buildWe thank Anne M for her summary, “Key Lessons I Learnt from 10X Is Easier Than 2X”, posted on Medium, which we drew on above — and Dan Sullivan and Dr. Benjamin Hardy for the original work.
“Growth does not come from doing more — extraordinary progress comes from thinking differently.”
We're building Orunmila in the open. Read where we're headed — and reach us any time through our contact page.